Creative Director's Sourcebook.

SOUTER, Nick and Stuart Newman.

(London): Macdonald Orbis, (1988),

First Edition. folio, cloth. (320)pp. Macdonald Orbis, Very fine copy. Item: Mint-

With a foreword by John Hegarty. A visual history of advertising art is presented from the 1850's when newspapers and magazines and household products all began to advertise with graphics as well as words. Working decade by decade, the editors organize around Food & Drink, Household, Fashion, Entertainment, Travel and Tobacco ads to illustrate changing styles as well as editorial points of view.